Cyclists at the UCI Tour of Cambridge

UCI Tour of Cambridgeshire

More information on this case study to come…

Services Provided:

1. Consultancy & Planning:
Our team of experts provided comprehensive consultancy and planning services to ensure a successful event. We collaborated closely with the client to understand their goals and requirements, and developed a strategic plan to execute the event smoothly.

2. Event Signage:
We designed and implemented effective event signage throughout the course to provide clear directions and information to participants and spectators. The signage was strategically placed at key points to enhance the overall experience and ensure the safety of all involved.

3. Stewarding:
Our dedicated team of stewards played a crucial role in managing the event. They were responsible for crowd control, participant assistance, and ensuring the smooth flow of the race. Our well-trained stewards were positioned strategically along the course to provide guidance and support to the participants.

Quick Stats:

  • 12,000 Cyclists: The UCI Tour of Cambridgeshire attracted a large number of cyclists, creating a vibrant and competitive atmosphere.

  • 100+ Mile Open Road Course: The event featured a challenging 100+ mile open road course, providing participants with an exciting and demanding race experience.

  • 200+ Course Marshals: Our team deployed over 200 experienced course marshals to ensure the safety of participants and spectators. They were responsible for monitoring the course, managing intersections, and providing assistance when needed.


Thanks to our consultancy and planning services, the event was executed flawlessly. The well-designed event signage helped participants navigate the course easily, while our dedicated stewards ensured a safe and enjoyable experience for all involved. The UCI Tour of Cambridgeshire received positive feedback from participants, sponsors, and spectators, establishing itself as a premier cycling event in the region.